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Does new product combinations affordance make their categorization easy for us?

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https://hal-upec-upem.archives-ouvertes.fr/hal-02932220
Contributor : Dhouha El Amri <>
Submitted on : Monday, September 7, 2020 - 3:49:26 PM
Last modification on : Tuesday, September 8, 2020 - 3:27:26 AM

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  • HAL Id : hal-02932220, version 1

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El Amri Dhouha. Does new product combinations affordance make their categorization easy for us?. Présentation au 19ième AMS-World Marketing Congress - 2016 Academy of Marketing Science, Jul 2016, Paris, France. ⟨hal-02932220⟩

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