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Contrôler pour la foule? Le cas des plateformes d'equity-crowdfunding

Abstract : The rising phenomenon of crowdfunding is an alternative for SMEs to find funds by appealing to the crowd, defined as numerous non expert investors. The growth of crowdfunding relies on the guaranties given to investors that their money is used for the right purpose. This role is dedicated to platforms which make different choice between their own involvement and the investors’ involvement in the control of the financed SME. Thanks to a case study on an equity crowdfunding platform, we highlight the levers of control (Simons, 1995) that the platform uses, based on values and on financial information. It allows us to question the nature of the role of the platform and the reality of the “definanciarisation” of the project evaluation (Bessière et Stéphany, 2014)
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Ingrid Fasshauer. Contrôler pour la foule? Le cas des plateformes d'equity-crowdfunding. Revue Française de Gestion, Lavoisier, 2016, Coopérations et réseaux, 42 (259), pp.51-68. ⟨10.3166/rfg.2016.00070⟩. ⟨hal-02276006⟩

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