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Uses of industrial heritage by French luxury houses : When history of technology meets brand communication

Eugénie Briot 1
1 IRG - Institut de Recherche en Gestion
Keywords : Corporate Heritage Industrial Heritage
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Conference papers
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https://hal-upec-upem.archives-ouvertes.fr/hal-01131691
Contributor : Eugénie Briot Connect in order to contact the contributor
Submitted on : Sunday, March 15, 2015 - 11:59:47 AM
Last modification on : Thursday, March 19, 2020 - 12:28:02 PM

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  • HAL Id : hal-01131691, version 1

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Eugénie Briot. Uses of industrial heritage by French luxury houses : When history of technology meets brand communication. Congrès ICOHTEC – International Committee for the History of Technology History et TICCIH –International Committee for the Conservation of the Industrial Heritage, Aug 2010, Tampere, Finland. ⟨hal-01131691⟩

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