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Baccarat and Bernardaud: When Heritage Meets Brand Communication

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https://hal-upec-upem.archives-ouvertes.fr/hal-01131667
Contributor : Eugénie Briot Connect in order to contact the contributor
Submitted on : Sunday, March 15, 2015 - 12:29:54 AM
Last modification on : Tuesday, October 19, 2021 - 4:08:19 PM

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  • HAL Id : hal-01131667, version 1

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Eugénie Briot. Baccarat and Bernardaud: When Heritage Meets Brand Communication. European Business History Association, Aug 2012, Paris, France. ⟨hal-01131667⟩

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