Skip to Main content Skip to Navigation
Conference papers

Baccarat and Bernardaud: When Heritage Meets Brand Communication

Complete list of metadatas

https://hal-upec-upem.archives-ouvertes.fr/hal-01131667
Contributor : Eugénie Briot <>
Submitted on : Sunday, March 15, 2015 - 12:29:54 AM
Last modification on : Thursday, March 19, 2020 - 12:28:02 PM

Identifiers

  • HAL Id : hal-01131667, version 1

Collections

Citation

Eugénie Briot. Baccarat and Bernardaud: When Heritage Meets Brand Communication. European Business History Association, Aug 2012, Paris, France. ⟨hal-01131667⟩

Share

Metrics

Record views

252