Valeur(s) et pratiques associées à la consommation de journaux gratuits

Abstract : This research focus on the value and consumption practices associated to “permanent” free goods as free newspapers. A qualitative study based on observation and semi-structured interviews underline the fact that free goods are valued or depreciated regarding three levels : individualized, public or societal.
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Journal articles
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https://hal-upec-upem.archives-ouvertes.fr/hal-01123684
Contributor : Alix Poels <>
Submitted on : Thursday, March 5, 2015 - 12:10:43 PM
Last modification on : Thursday, July 18, 2019 - 2:50:02 PM

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  • HAL Id : hal-01123684, version 1

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Alix Poels, Sandrine Hollet-Haudebert. Valeur(s) et pratiques associées à la consommation de journaux gratuits. Revue Française de Gestion, Lavoisier, 2013, Gratuité et prix Nouvelles pratiques, nouveaux modèles, 1 (230), pp.0338-4551. ⟨http://rfg.revuesonline.com/accueil.jsp⟩. ⟨hal-01123684⟩

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