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How do consumers categorize new hybrid products?

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https://hal-upec-upem.archives-ouvertes.fr/hal-02932353
Contributor : Dhouha El Amri <>
Submitted on : Monday, September 7, 2020 - 4:45:42 PM
Last modification on : Tuesday, September 8, 2020 - 3:26:02 AM

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El Amri Dhouha. How do consumers categorize new hybrid products?. Psychology & Marketing, 2019, 36 (5), ⟨10.1002/mar.21189⟩. ⟨hal-02932353⟩

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