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Proceedings of the 2016 Academy of Marketing Science (AMS) World Marketing Congress

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https://hal-upec-upem.archives-ouvertes.fr/hal-02932347
Contributor : Dhouha El Amri <>
Submitted on : Monday, September 7, 2020 - 4:39:55 PM
Last modification on : Tuesday, September 8, 2020 - 3:26:03 AM

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El Amri Dhouha. Proceedings of the 2016 Academy of Marketing Science (AMS) World Marketing Congress. Patricia Rossi. ISBN: 9783319473314, Springer, 2017, Marketing at the Confluence Between Entertainment and Analytics, ⟨10.1007/978-3-319-47331-4⟩. ⟨hal-02932347⟩

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