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Chapitre D'ouvrage Année : 2017

Proceedings of the 2016 Academy of Marketing Science (AMS) World Marketing Congress

El Amri Dhouha

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hal-02932347 , version 1 (07-09-2020)

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El Amri Dhouha. Proceedings of the 2016 Academy of Marketing Science (AMS) World Marketing Congress. Patricia Rossi. ISBN: 9783319473314, Springer, 2017, Marketing at the Confluence Between Entertainment and Analytics, ⟨10.1007/978-3-319-47331-4⟩. ⟨hal-02932347⟩
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