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The Affordance of new connected hybrid products and their categorization by consumers

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https://hal-upec-upem.archives-ouvertes.fr/hal-02932199
Contributor : Dhouha El Amri <>
Submitted on : Monday, September 7, 2020 - 3:43:51 PM
Last modification on : Friday, November 27, 2020 - 3:11:37 PM

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  • HAL Id : hal-02932199, version 1

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El Amri Dhouha. The Affordance of new connected hybrid products and their categorization by consumers. Présentation au 14ième colloque du Marketing Digital, Université Panthéon-Sorbonne, Sep 2015, Paris, France. ⟨hal-02932199⟩

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