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L’inconscient managérial à la lumière des médias. Marshall McLuhan, La Mariée mécanique : folklore de l’homme industriel

Abstract : In 1951, Marshall McLuhan published an iconoclastic book revealing evidence of the standardization of individuals through management and consumption. This essay is a convincing description of the effects of mass marketing. It paves the way for a method (the evidential paradigm) and a (critical) approach useful for today’s researchers.
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Submitted on : Thursday, August 20, 2020 - 6:39:20 PM
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Joan Le Goff. L’inconscient managérial à la lumière des médias. Marshall McLuhan, La Mariée mécanique : folklore de l’homme industriel. Économies et sociétés. Série KC, Études critiques en management, ISMEA, 2014. ⟨hal-02918590⟩

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