Organisational innovation and coopetition between SMEs: a tertius strategies approach

Julien Granata 1 Mickaël Géraudel 2 Katherine Gundolf 1 Johanna Gast Pierre Marques 3
1 Groupe Sup de Co Montpellier (GSCM) - Montpellier Business School
2 CEROM - Centre d'Etudes et de Recherche sur les Organisations et le Management
3 IRG - Institut de Recherche en Gestion
Abstract : Being vulnerable to environmental forces, small-and medium-sized enterprises (SMEs) seek to supplement their insufficient resources by adopting coopetition strategies in order to reduce uncertainty. This longitudinal study of the union of wine producers in Pic Saint-Loup relies on 45 interviews conducted during multiple data collection moments and provides an understanding of how competing SMEs can develop cooperative strategies. In doing so, we present the development stages of coopetition strategies as well as the role of stakeholders in this development. Next, we accentuate the tertius strategies SME managers prefer to implement.
Keywords : tertius stakeholders coopetition strategies small-and medium-sized enterprises (SMEs) longitudinal study
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Julien Granata, Mickaël Géraudel, Katherine Gundolf, Johanna Gast, Pierre Marques. Organisational innovation and coopetition between SMEs: a tertius strategies approach. International Journal of Technology Management, Inderscience, 2016, 71 (1/2), ⟨10.1504/IJTM.2016.077975⟩. ⟨hal-01691943⟩

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