Entrepreneuriat social et stratégies RSE de grandes entreprises : un rapprochement opportun dans les pays en développement ? Etude de cas au Sénégal

Abstract : the topic of this article is to study the dynamics of business models born of collaboration between a large company and a social entrepreneur in the context of predominantly informal économy, to manufacture and market orignal products and/or services intended for the excluded and vulnerable. The business models that we analyze are : social enterprise, La Laiterie du Berger (LDB), which collects, processes and markets milk products in Senegal and the association CTIC Dakar, which is an incubator for small and medium entreprises operating in the areas of technology, information and communication. LDB is supported by Danone Communities. As for CTIC Dakar il relies on the skills and ressources of CSR teams of the French group Orange and its Senegalese subsidiary Sonatel. This work based on a literature review, semi-structured interviews and observational data, draws particular attention to the sometimes perverse effect of labeling "CSR product", "social Enterprise" associated with this type of business models for their development.
Document type :
Book sections
Complete list of metadatas

https://hal-upec-upem.archives-ouvertes.fr/hal-01688225
Contributor : Angelique Ngaha Bah <>
Submitted on : Friday, January 19, 2018 - 11:12:04 AM
Last modification on : Friday, October 4, 2019 - 1:30:56 AM

Identifiers

  • HAL Id : hal-01688225, version 1

Collections

Citation

Angelique Ngaha Bah. Entrepreneuriat social et stratégies RSE de grandes entreprises : un rapprochement opportun dans les pays en développement ? Etude de cas au Sénégal. Kamdem E (sous la dir.) (2016) Innovation entrepreneuriale et développement durable en Afrique : défis et opportunités. Ed L'Harmattan, Paris., l'Harmattan, 2016, 978-2-343-09802-9. ⟨hal-01688225⟩

Share

Metrics

Record views

91