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Une lecture socio-technique des effets des systèmes d’encaissement automatique : quand la technologie reconfigure les relations sur le point de vente

Abstract : Self-checkout technologies (self-checkout and self-scanning systems) enjoy an accelerated development since the last decade. Through qualitative interviews with retailers’ clients, the paper adopts a relational perspective by revealing these new devices’ impact on clients’ identity as well as on their relationships at three levels: the relationships with the check-out assistants, with family members and other clients. At a societal level, these devices question clients about human relationships and work organization. Guidelines are proposed to managers in order to facilitate self-checkout devices’ integration to point of sales’ environment.
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https://hal-upec-upem.archives-ouvertes.fr/hal-01678884
Contributor : Audrey Bonnemaizon Connect in order to contact the contributor
Submitted on : Tuesday, January 9, 2018 - 3:09:13 PM
Last modification on : Wednesday, June 16, 2021 - 10:14:02 AM

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Florence Benoît-Moreau, Audrey Bonnemaizon, Sandrine Cadenat, Valérie Renaudin. Une lecture socio-technique des effets des systèmes d’encaissement automatique : quand la technologie reconfigure les relations sur le point de vente. Décisions Marketing, Association Française du Marketing, 2016, 82, pp.109-124. ⟨10.7193/DM.082.109.124⟩. ⟨hal-01678884⟩

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