An unexpected struggle between mutual organizations: how competition undermines the potential of alternatives

Abstract : Recent studies have shown that alternative organizations are particularly exposed to the risk of losing “their soul” or their capacity to put into practice their original ends when they compete with capitalist companies. But what happens when an alternative competes exclusively with another alternative? This paper addresses this question using a unique and “revealing” case, sometimes depicted as a “French exception” in which two mutual insurance organizations compete structurally and directly with each other and propose the same products to the same target population, at the same time and same place. The case shows in concrete terms how competition can undermine the integrity of alternative organizations and expose them to a dissociation between ends and means by leading them to: (1) adopt “dirty” practices that are incoherent with their founding purpose; (2) circumvent the coherent practices that have been specifically designed to reach their alternative ends; (3) instrumentalize their alternative ends and turn them into means to cope with competition. Furthermore, the case shows how the dynamic of structural and direct competition, because of its “captivating” nature, may prevent local actors from “denaturalizing” or questioning these incoherent practices. This study suggests that any action aimed at promoting alternative organizations requires that top managers and policymakers reflect on the competitive environment in which local actors of alternatives are placed and which can seriously undermine their emancipatory potential.
Type de document :
Communication dans un congrès
Academy of Management Conference, Aug 2017, Atlanta, United States
Liste complète des métadonnées

https://hal-upec-upem.archives-ouvertes.fr/hal-01591542
Contributeur : Benedicte Vidaillet <>
Soumis le : jeudi 21 septembre 2017 - 15:10:30
Dernière modification le : mardi 9 janvier 2018 - 11:39:57

Identifiants

  • HAL Id : hal-01591542, version 1

Collections

Citation

Y. Bousalham, Bénédicte Vidaillet. An unexpected struggle between mutual organizations: how competition undermines the potential of alternatives. Academy of Management Conference, Aug 2017, Atlanta, United States. 〈hal-01591542〉

Partager

Métriques

Consultations de la notice

29