Skip to Main content Skip to Navigation
Conference papers

Comment les consommateurs qualifient - et quelle valeur attribuent-ils - à leurs expériences de consommation ordinaire ?

Abstract : The notions of ordinary and extraordinary consumer experience are often used in experiential marketing, but are not clearly defined in literature. That is why this research explores consumer experiences in their ordinary dimensions. An inductive approach based on the analysis of interviews with consumers, has enabled us to "characterize" ordinary - supra ordinary - and extraordinary experiences. Identifying the components of each experiment contributes to improving experience operationalization by using them as levers to enhance the perceived value of that experience.
Document type :
Conference papers
Complete list of metadatas

https://hal-upec-upem.archives-ouvertes.fr/hal-01415441
Contributor : Hajar El Karmouni <>
Submitted on : Tuesday, December 13, 2016 - 10:44:58 AM
Last modification on : Monday, October 5, 2020 - 2:26:02 PM

Identifiers

  • HAL Id : hal-01415441, version 1

Collections

Citation

Florent Saucède, Hajar El Karmouni. Comment les consommateurs qualifient - et quelle valeur attribuent-ils - à leurs expériences de consommation ordinaire ?. 14èmes Journées Normandes de Recherche sur la Consommation, Joel Bree, Nov 2015, Angers, France. ⟨hal-01415441⟩

Share

Metrics

Record views

86