Sustainable development strategies in retailing : proposal of a framework. The case of French Independant Retailers

Abstract : Sustainable development strategies have become a major issue for food retailers. Put in place in recent years, these strategies answer to increased consumer demand. The objective of this research is to analyze sustainable development strategies of three independent French retailers (Leclerc, Intermarché and Système U), through a conceptual framework adapted from the business ecosystem, from the Triple Bottom Line (people, planet and profit) and from the actor-network theory. In the business ecosystem, Moore (1993) distinguishes innovation and cooperation between firms; in the actor-network theory, Callon et Latour (2006) underline the place of the firm (here the retailers) as part of a network where each actor contributes to the innovation; in the Triple Bottom Line approach, sustainable development can be divided in three items: economic, social and environnemental. We carried out 18 interviews among retail’s managers, analyzed their website on this topic, observed the practices in their stores (11) and showed the importance of innovation and cooperation with their suppliers. Therefore, we can classify the different strategies and propose a framework to analyze other retailers.
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Conference papers
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https://hal-upec-upem.archives-ouvertes.fr/hal-01385473
Contributor : Ophélie Mugel <>
Submitted on : Friday, October 21, 2016 - 1:59:12 PM
Last modification on : Friday, October 4, 2019 - 1:17:30 AM

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Laure Lavorata, Ophélie Mugel. Sustainable development strategies in retailing : proposal of a framework. The case of French Independant Retailers. European Institute of Retailing and Services Studies 22nd International Conference, Jul 2015, Montreal, France. ⟨hal-01385473⟩

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