Food and waste consumption: consumer representations and consequences for their behavior.

Laure Lavorata , Ophélie Mugel (1)

1 IRG - Institut de Recherche en Gestion

This communication aims to understand consumers’ behavior in response to food waste, using the theory of social representations. A first series of semi-structured interviews with 22 consumers and a free association questionnaire with 76 consumers identify five representational domains associated with food waste: those of packaging, poverty, domesticity, retailing/consumption, and food). The results show that food waste depends on the individual’s emotional and gustatory, health-related, economic and/or symbolic and moral representations that is the individual.

Mots clés: food waste; consumers; food retailers; social representations

Domaines: Sciences de l'Homme et Société

Laure Lavorata, Ophélie Mugel. Food and waste consumption: consumer representations and consequences for their behavior.. EURAM, Jun 2016, Paris, France. ⟨hal-01385456⟩