Participative Marketing: How should brands thank consumers for their contribution?

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https://hal-upec-upem.archives-ouvertes.fr/hal-01325146
Contributor : Fanny Reniou <>
Submitted on : Wednesday, June 1, 2016 - 9:32:52 PM
Last modification on : Thursday, July 18, 2019 - 2:50:02 PM

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Fanny Reniou. Participative Marketing: How should brands thank consumers for their contribution? . 39th Conference of European Marketing Academy, Jun 2010, Copenhaguen, Denmark. ⟨hal-01325146⟩

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