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Customer-Company Identification: A Study of Relational Consequences in the Non-Profit Sector

Fanny Reniou 1 Elisa Monnot 2 Pierre Volle 3
1 IRG - Institut de Recherche en Gestion
2 THEMA - Théorie économique, modélisation et applications
3 DRM - Dauphine Recherches en Management
Keywords : Customer-Company Identification
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Conference papers
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https://hal-upec-upem.archives-ouvertes.fr/hal-01322874
Contributor : Fanny Reniou Connect in order to contact the contributor
Submitted on : Friday, May 27, 2016 - 11:44:47 PM
Last modification on : Tuesday, October 19, 2021 - 11:33:18 PM

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  • HAL Id : hal-01322874, version 1

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UPEC-UPEM | CNRS | UNIV-CERGY | DRM | IRG | UPEC | UNIV-DAUPHINE | DRM-DAUPHINE | PSL | THEMA-UMR8184 | CY-TECH-SM

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Fanny Reniou, Elisa Monnot, Pierre Volle. Customer-Company Identification: A Study of Relational Consequences in the Non-Profit Sector. 17th International Colloquium in Relationship Marketing, Sep 2009, Maastricht, Netherlands. ⟨hal-01322874⟩

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