1IRG - Institut de Recherche en Gestion (Université Paris-Est Créteil Val de Marne (UPEC) -Faculté de sciences économiques et de gestion
Place de la Porte des Champs , 4 Route de Choisy 94010 Créteil Cedex - France)
https://hal-upec-upem.archives-ouvertes.fr/hal-01322874 Contributor : Fanny ReniouConnect in order to contact the contributor Submitted on : Friday, May 27, 2016 - 11:44:47 PM Last modification on : Friday, January 21, 2022 - 3:30:45 AM
Fanny Reniou, Elisa Monnot, Pierre Volle. Customer-Company Identification: A Study of Relational Consequences in the Non-Profit Sector. 17th International Colloquium in Relationship Marketing, Sep 2009, Maastricht, Netherlands. ⟨hal-01322874⟩