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Customer-Company Identification: A Study of Relational Consequences in the Non-Profit Sector

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https://hal-upec-upem.archives-ouvertes.fr/hal-01322874
Contributor : Fanny Reniou <>
Submitted on : Friday, May 27, 2016 - 11:44:47 PM
Last modification on : Wednesday, December 2, 2020 - 3:42:28 AM

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  • HAL Id : hal-01322874, version 1

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Fanny Reniou, Elisa Monnot, Pierre Volle. Customer-Company Identification: A Study of Relational Consequences in the Non-Profit Sector. 17th International Colloquium in Relationship Marketing, Sep 2009, Maastricht, Netherlands. ⟨hal-01322874⟩

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