Why do people engage in participative marketing operations? An explanatory study

Fanny Reniou 1 Emmanuelle Le Nagard
1 IRG - Institut de Recherche en Gestion
Keywords : participative marketing
Document type :
Conference papers
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https://hal-upec-upem.archives-ouvertes.fr/hal-01322868
Contributor : Fanny Reniou <>
Submitted on : Friday, May 27, 2016 - 11:31:24 PM
Last modification on : Wednesday, September 4, 2019 - 1:52:11 PM

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Fanny Reniou, Emmanuelle Le Nagard. Why do people engage in participative marketing operations? An explanatory study. 37th Conference of European Marketing Academy, May 2008, Brighton, United Kingdom. ⟨hal-01322868⟩

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