1IRG - Institut de Recherche en Gestion (Université Paris-Est Créteil Val de Marne (UPEC) -Faculté de sciences économiques et de gestion
Place de la Porte des Champs , 4 Route de Choisy 94010 Créteil Cedex - France)
https://hal-upec-upem.archives-ouvertes.fr/hal-01322868 Contributor : Fanny ReniouConnect in order to contact the contributor Submitted on : Friday, May 27, 2016 - 11:31:24 PM Last modification on : Friday, January 21, 2022 - 3:35:00 AM
Fanny Reniou, Emmanuelle Le Nagard. Why do people engage in participative marketing operations? An explanatory study. 37th Conference of European Marketing Academy, May 2008, Brighton, United Kingdom. ⟨hal-01322868⟩