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Why do people engage in participative marketing operations? An explanatory study

Fanny Reniou 1 Emmanuelle Le Nagard
1 IRG - Institut de Recherche en Gestion
Keywords : participative marketing
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Conference papers
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https://hal-upec-upem.archives-ouvertes.fr/hal-01322868
Contributor : Fanny Reniou <>
Submitted on : Friday, May 27, 2016 - 11:31:24 PM
Last modification on : Thursday, March 19, 2020 - 12:28:02 PM

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  • HAL Id : hal-01322868, version 1

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Fanny Reniou, Emmanuelle Le Nagard. Why do people engage in participative marketing operations? An explanatory study. 37th Conference of European Marketing Academy, May 2008, Brighton, United Kingdom. ⟨hal-01322868⟩

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