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Communication Dans Un Congrès Année : 2008

Why do people engage in participative marketing operations? An explanatory study

Fanny Reniou
Emmanuelle Le Nagard

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hal-01322868 , version 1 (27-05-2016)

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  • HAL Id : hal-01322868 , version 1

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Fanny Reniou, Emmanuelle Le Nagard. Why do people engage in participative marketing operations? An explanatory study. 37th Conference of European Marketing Academy, May 2008, Brighton, United Kingdom. ⟨hal-01322868⟩
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