Market Response to a Major Policy Change in the Marketing Mix: Learning from Procter & Gamble???s Value Pricing Strategy, Journal of Marketing, vol.65, issue.1, pp.44-61, 2001. ,
DOI : 10.1509/jmkg.65.1.44.18130
Introduction à l'économie du service, 1997. ,
La dynamique concurrentielle : défis analytiques et méthodologiques, Finance Contrôle Stratégie, pp.5-37, 2003. ,
Introduction générale in F, Stratégies concurrentielles, Le renouveau théorique en pratique, Colombelles : Editions EMS, 2005. ,
Action Characteristics as Predictors of Competitive Responses, Management Science, vol.38, issue.3, pp.439-455, 1992. ,
DOI : 10.1287/mnsc.38.3.439
Non response and delayed response to competitive move: the roles of competitor dependence action irreversibility, Academy of Management Journal, vol.35, pp.3-539, 1992. ,
Coûts de sortie et politique concurrentielle : le cas de la banque de détail en France, Th. Doct. : Economie de finance, 2005. ,
Gestion de la banque : du diagnostic à la stratégie, 2007. ,
NAVIGATING THE COMPETITIVE LANDSCAPE: THE DRIVERS AND CONSEQUENCES OF COMPETITIVE AGGRESSIVENESS., Academy of Management Journal, vol.44, issue.4, pp.858-877, 2001. ,
DOI : 10.2307/3069419
Introduction : la concurrence en tant que construction sociale in, Les comportements concurrentiels comme objets d'étude : Faculté des Sciences économiques et de Gestion, 1999. ,
Evaluation économique des effets de la fusion Crééit Agricole- Crédit Lyonnais, 2003. ,
The Theory of Multimarket Competition: A Synthesis and Implications for Marketing Strategy, Journal of Marketing, vol.63, issue.3, pp.49-66, 1999. ,
DOI : 10.2307/1251775
Managerial cognition, sunk costs, and the evolution of industry structure, Strategic Management Journal, vol.87, issue.10, pp.10-1057, 2003. ,
DOI : 10.1002/smj.320
Avant-propos : Pour éviter que l'Autre, à peine retrouvé, ne fasse l'objet d'une terrible simplification in F, Stratégies concurrentielles, Le renouveau théorique en pratique, Colombelles : Editions EMS, 2005. ,
Examining the effect of complexity in strategic group knowledge structures on firm performance, Strategic Management Journal, vol.16, issue.2, pp.153-170, 2002. ,
DOI : 10.1002/smj.211
Les « Middle managers» et la formation des stratégies des entreprises de services de réseau, Th. doct : Sc. de gestion, 2003. ,
Taxonomic Mental Models in Competitor Definition, Academy of Management Review, vol.15, issue.2, pp.224-240, 1990. ,
DOI : 10.2307/258155
URL : https://www.ideals.illinois.edu/bitstream/2142/30130/2/taxonomicmentalm1607pora.pdf
Competitive Marketing Behavior in Industrial Markets, Competitive Marketing Behavior in Industrial Markets, pp.45-55, 1994. ,
DOI : 10.2307/1252268
King of the hill: Dethroning the industry leader., Academy of Management Executive, vol.15, issue.2, pp.301-316, 2001. ,
DOI : 10.5465/AME.2001.4614896
Bringing Managers into Theories of Multimarket Competition: CEOs and the Determinants of Market Entry, Organization Science, vol.14, issue.4, pp.403-421, 2003. ,
DOI : 10.1287/orsc.14.4.403.17484
Management Stratégique des Services : du diagnostic à la mise en oeuvre d'une stratégie de service, 2004. ,
Managerial and Organizational Cognition: Notes from a Trip Down Memory Lane, Organization Science, vol.6, issue.3, pp.280-321, 1995. ,
DOI : 10.1287/orsc.6.3.280
Marketing et stratégie de la banque, 2004. ,