Oppositional loyalty of the individual reality: its antecedents and effects

Amina Djedidi 1
1 IRG - Institut de Recherche en Gestion
Keywords : Oppositional loyalty
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Conference papers
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https://hal-upec-upem.archives-ouvertes.fr/hal-01265105
Contributor : Amina Djedidi <>
Submitted on : Saturday, January 30, 2016 - 10:02:23 PM
Last modification on : Friday, October 4, 2019 - 1:23:42 AM

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Amina Djedidi. Oppositional loyalty of the individual reality: its antecedents and effects . 15TH International Marketing Trends Conference, Jan 2016, Venise, France. ⟨hal-01265105⟩

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