1IRG - Institut de Recherche en Gestion (Université Paris-Est Créteil Val de Marne (UPEC) -Faculté de sciences économiques et de gestion
Place de la Porte des Champs , 4 Route de Choisy 94010 Créteil Cedex - France)
https://hal-upec-upem.archives-ouvertes.fr/hal-01265105 Contributor : Amina DjedidiConnect in order to contact the contributor Submitted on : Saturday, January 30, 2016 - 10:02:23 PM Last modification on : Friday, January 21, 2022 - 3:35:06 AM
Amina Djedidi. Oppositional loyalty of the individual reality: its antecedents and effects . 15TH International Marketing Trends Conference, Jan 2016, Venise, France. ⟨hal-01265105⟩