Designing new “worlds of desire”: the case of the luxury industry

Marine Agogué 1 Mathias Béjean 1
1 CGS i3 - Centre de Gestion Scientifique i3
Keywords : Branding Symbolic value Design theory Luxury industry
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Conference papers
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https://hal-upec-upem.archives-ouvertes.fr/hal-01133996
Contributor : Béjean Mathias <>
Submitted on : Friday, March 20, 2015 - 9:38:11 PM
Last modification on : Thursday, June 6, 2019 - 1:59:16 PM

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  • HAL Id : hal-01133996, version 1

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Marine Agogué, Mathias Béjean. Designing new “worlds of desire”: the case of the luxury industry. 26th EGOS Colloquium, Jul 2010, Lisbone, Portugal. ⟨hal-01133996⟩

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