IP Strategy on the frame of Open-innovation model: Witch perspective for the Chinese firms?
Résumé
The open model means that firms are able to enhance their innovative ability by acquiring knowledge from external sources, as well as benefit financially by using external paths to market for internally generated technologies. In this model firms pay particular attention to the connections between the results of Research and Development (R&D), the technological potential of the external stakeholders and the market of technologies. For these reasons the IP rights and the patent strategy are crucial in the implementation of the open model offering the possibilities for fluent technological exchange. Current studies on Chinese innovation process are in the beginning and the Chinese firms face the question how to use the open model in the global technological competition. In this paper we will examine the implementation of boundaryless innovation model in two Chinese firms. In particular, we focus on the patent strategy relative to the external technological exchanges, the organizational structures established to manage the patents portfolios and the organizational culture as a driving force for opening the innovation process. This analyses leads to perceive how to implement the open model in Chinese firms using the IP rights.