S. Andaleeb, Trust and Dependence in Channel Relationships : Implications for Satisfaction and Perceived Stability, AMA Summer Educators Conference Proceedings, pp.249-250, 1991.

J. C. Anderson and J. A. Narus, A Model of Distributor Firm and Manufacturer Firm Working Partnerships, Journal of Marketing, vol.54, issue.1, pp.42-58, 1990.
DOI : 10.2307/1252172

M. Besson and P. Gurviez, La vente dans un Contexte Relationnel : L'exemple du Luxe, Décisions Marketing, pp.47-55, 2000.

L. L. Berry, Relationship Marketing of Services--Growing Interest, Emerging Perspectives, Journal of the Academy of Marketing Science, vol.23, issue.4, pp.236-245, 1995.
DOI : 10.1177/009207039502300402

L. L. Berry, Relationship marketing, Emerging perspectives on services marketing, pp.25-28, 1983.

R. Craswell, On the Uses of "Trust": Comment on Williamson, "Calculativeness, Trust, and Economic Organization", The Journal of Law and Economics, vol.36, issue.1, Part 2, pp.487-502, 1993.
DOI : 10.1086/467285

L. A. Crosby, K. R. Evans, and D. Cowles, Relationship Quality in Services Selling: An Interpersonal Influence Perspective, Journal of Marketing, vol.54, issue.3, pp.68-81, 1990.
DOI : 10.2307/1251817

R. Dahlstrom and A. Nygaard, An exploratory investigation of interpersonal trust in new and mature market economies, Journal of Retailing, vol.71, issue.4, pp.339-361, 1995.
DOI : 10.1016/0022-4359(95)90018-7

M. Deutsch, Trust and suspicion, Journal of Conflict Resolution, vol.2, issue.4, pp.265-279, 1958.
DOI : 10.1177/002200275800200401

P. M. Doney and J. P. Canon, An Examination of the Nature of Trust in Buyer-Seller Relationships, Journal of Marketing, vol.61, issue.2, pp.35-51, 1997.
DOI : 10.2307/1251829

S. Gatfaoui, Comment Développer une Relation Bancaire Fondée sur la, 2007.

S. Gatfaoui, La dynamique de la confiance dans la relation clientindividuel/prestataire de service : proposition d'un cadre de réflexion, Revue des Sciences de Gestion, vol.203, pp.103-116, 2003.

S. Ganesan, Determinants of Long-Term Orientation in Buyer-Seller Relationships, Journal of Marketing, vol.58, issue.2, pp.1-19, 1994.
DOI : 10.2307/1252265

K. Giffin, The contribution of studies of source credibility to a theory of interpersonal trust in the communication process., Psychological Bulletin, vol.68, issue.2, pp.104-120, 1967.
DOI : 10.1037/h0024833

J. Gouteron, L'impact de la personnalit?? de la marque sur la relation ?? la marque dans le domaine de la t??l??phonie mobile, La Revue des Sciences de Gestion, vol.233, issue.5, pp.115-127, 2008.
DOI : 10.3917/rsg.233.0115

M. S. Granovetter, Economic Action and Social Structure: The Problem of Embeddedness, American Journal of Sociology, vol.91, issue.3, pp.481-510, 1985.
DOI : 10.1086/228311

M. S. Granovetter, Les institutions économiques comme constructions sociales : un cadre d'analyse, Analyse Economique des Conventions, pp.79-94, 1994.

C. Grönroos, Service management and marketing ? Managing the moments of trust in service competition, 1990.

N. Guibert, La confiance en marketing : Fondements et applications, Recherche et Applications en Marketing, vol.14, issue.1, pp.1-19, 1999.
DOI : 10.1177/076737019901400101

P. Gurviez, La Confiance comme Variable Explicative du Comportement du Consommateur : Proposition et Validation d'un Modèle de la Relation à la Marque intégrant la Confiance, Actes du 15 ème Congrès International de l'Association Française du Marketing, pp.301-326, 1999.

P. Gurviez and M. Korchia, Proposition d'une echelle de mesure multidimensionnelle de la confiance dans la marque, Recherche et Applications en Marketing, vol.17, issue.3, pp.41-59, 2002.
DOI : 10.1177/076737010201700304

J. Hess, Construction and Assessment of a Scale to Measure Consumer Trust, Conference AMA Educators', Enhancing Knowledge Development, vol.6, pp.20-25, 1995.

D. M. Kreps, Corporate culture and economic theory, Perspective on positive political economy, pp.90-143, 1990.
DOI : 10.1017/CBO9780511571657.006

S. T. Luck and L. S. Yip, The moderator effect of monetary sales promotion on the relationship between brand trust and purchase behaviour, Journal of Brand Management, vol.54, issue.3, pp.452-464, 2008.
DOI : 10.2307/1251759

F. Mayaux and J. P. Et-flipo, Marketing des services : rien à faire sans la confiance, 1995.

C. Lovelock and D. Lapert, Marketing des services, stratégie, outils, management, 1999.

N. Luhmann, Familiarity, confidence, trust : problems and alternatives, 1988.

K. Matzler, S. Grabner-krauter, and S. Bidmon, Risk aversion and brand loyalty: the mediating role of brand trust and brand affect, Journal of Product & Brand Management, vol.17, issue.3, pp.154-162, 2008.
DOI : 10.1108/10610420810875070

R. C. Mayer, J. H. Davis, and F. D. Schoorman, An Integrative Model of Organizational Trust, Academy of Management Review, vol.20, issue.3, pp.709-734, 1995.

C. Moorman, G. Zaltman, and R. Deshpandé, Relationships between Providers and Users of Market Research: The Dynamics of Trust within and between Organizations, Journal of Marketing Research, vol.29, issue.3, pp.314-328, 1992.
DOI : 10.2307/3172742

R. M. Morgan and S. D. Hunt, The Commitment-Trust Theory of Relationship Marketing, Journal of Marketing, vol.58, issue.3, pp.20-38, 1994.
DOI : 10.2307/1252308

D. Pruitt, Bargaining Behavior, 1981.

M. Punniyamoorthy and M. P. Raj, An empirical model for brand loyalty measurement, Journal of Targeting, Measurement and Analysis for Marketing, vol.27, issue.3, pp.222-233, 2007.
DOI : 10.1177/0092070399273004

V. Ramonjavelo, L. Préfontaine, D. Skander, and L. Et-ricard, Une assise au d??veloppement des PPP: la confiance institutionnelle, interorganisationnelle et interpersonnelle, Revue Administration publique du Canada, pp.350-374, 2006.
DOI : 10.1086/226550

P. S. Ring and A. H. Van-de-ven, Structuring cooperative relationships between organizations, Strategic Management Journal, vol.36, issue.7, pp.483-498, 1992.
DOI : 10.1002/smj.4250130702

D. M. Rousseau, S. B. Sitkin, R. S. Burt, and C. Camerer, NOT SO DIFFERENT AFTER ALL: A CROSS-DISCIPLINE VIEW OF TRUST., Academy of Management Review, vol.23, issue.3, pp.393-404, 1998.
DOI : 10.5465/AMR.1998.926617

J. B. Smith and D. W. Barclay, The Effects of Organizational Differences and Trust on the Effectiveness of Selling Partner Relationships, Journal of Marketing, vol.61, issue.1, pp.3-21, 1997.
DOI : 10.2307/1252186

D. Schoorman, M. Roger, and D. Et-james, AN INTEGRATIVE MODEL OF ORGANIZATIONAL TRUST: PAST, PRESENT, AND FUTURE., Academy of Management Review, vol.32, issue.2, pp.344-354, 2007.
DOI : 10.5465/AMR.2007.24348410

J. Swan, M. Bowers, and D. Richardson, Customer Trust in the Salesperson, Journal of Business Research, vol.44, issue.2, pp.93-107, 1999.
DOI : 10.1016/S0148-2963(97)00244-0

J. C. Usunier and P. Roger, Confiance et Performance : Le Couple Franco-Allemand au Sein de l'Europe, Contrôle et Stratégie, pp.91-116, 1999.

O. E. Williamson, Calculativeness, Trust, and Economic Organization, The Journal of Law and Economics, vol.36, issue.1, Part 2, pp.453-486, 1993.
DOI : 10.1086/467284

L. C. Young and I. F. Wilkinson, The Role of Trust and Co???operation in Marketing Channels: A Preliminary Study, European Journal of Marketing, vol.23, issue.2, pp.109-122, 1989.
DOI : 10.1108/EUM0000000000550

D. E. Zand, Trust and Managerial Problem Solving, Administrative Science Quarterly, vol.17, issue.2, pp.229-239, 1972.
DOI : 10.2307/2393957