A. B. Carroll, A three-dimensional conceptual model of corporate social performance, Academy of Management Review, vol.4, pp.497-506, 1979.

A. B. Carroll, Stakeholder Thinking in Three Models of Management Morality: A Perspective with Strategic Implications, pp.47-74, 1995.
DOI : 10.3138/9781442673496-010

A. B. Carroll, Managing ethically with global stakeholders: A present and future challenge., Academy of Management Executive, vol.18, issue.2, pp.114-120, 2004.
DOI : 10.5465/AME.2004.13836269

D. L. Deephouse and S. M. Carter, An Examination of Differences Between Organizational Legitimacy and Organizational Reputation*, Journal of Management Studies, vol.42, issue.26, pp.329-360, 2005.
DOI : 10.1046/j.1365-2648.1997.1997025442.x

F. Delpal and G. Et-hatchuel, La consommation engagée s'affirme comme une tendance durable, 2007.

B. Dubois, Le luxe, un secteur pas comme les autres, Les Echos, 1999.

R. E. Freeman, Abstract:, Business Ethics Quarterly, vol.4, issue.04, pp.409-421, 1994.
DOI : 10.2307/3857340

M. Friedman, The Social Responsibility of Business is to Increase its Profits, The New York Times Magazine, 1970.

D. Gabriel, Le marketing comme moyen de légitimation des entreprises dans une perspective de développement durable, Décisions Marketing, vol.29, pp.67-76, 2003.

P. C. Godfrey, THE RELATIONSHIP BETWEEN CORPORATE PHILANTHROPY AND SHAREHOLDER WEALTH: A RISK MANAGEMENT PERSPECTIVE., Academy of Management Review, vol.30, issue.4, pp.777-798, 2005.
DOI : 10.5465/AMR.2005.18378878

J. J. Graafland and H. Smid, Reputation CSR and Market regulation, Tijdschrift voor Economie en Management, vol.49, issue.2, 2004.

J. Hörner, Reputation and Competition, American Economic Journal, vol.92, issue.3, pp.654-663, 2002.

G. P. Lantos, The boundaries of strategic corporate social responsibility, Journal of Consumer Marketing, vol.18, issue.7, pp.595-630, 2001.
DOI : 10.1108/07363760110410281

T. Levitt, The dangers of social responsibility, Harvard Business Review, vol.septemberoctober, pp.41-51, 1958.

G. Mccracken, Culture and Consumption: A Theoretical Account of the Structure and Movement of the Cultural Meaning of Consumer Goods, Journal of Consumer Research, vol.13, issue.1, pp.71-84, 1986.
DOI : 10.1086/209048

M. Orlitzky, F. L. Schmidt, and S. L. Et-rynes, Corporate Social Financial Performance, pp.403-441, 2003.
DOI : 10.4135/9781412956260.n205

L. E. Preston, O. 'bannon, and D. P. , The Corporate Social-Financial Performance Relationship: A Typology and Analysis, Business & Society, vol.36, issue.4, pp.419-429, 1997.
DOI : 10.1177/000765039703600406

J. Rawls, Theory of Justice, Traduction française : Théorie de la justice, 1971.

E. Roux and J. Et-foch, Gérer l'ingérable : la contradiction interne de toute maison de luxe, Décisions Maketing, vol.9, pp.15-23, 1996.

T. Rowley and S. Berman, A Brand New Brand of Corporate Social Performance, Business & Society, vol.39, issue.4, 2000.
DOI : 10.1177/000765030003900404

O. Salzmann, A. Ionescu-somers, and U. Steger, The Business Case for Corporate Sustainability:, European Management Journal, vol.23, issue.1, pp.27-36, 2005.
DOI : 10.1016/j.emj.2004.12.007

V. Smée, L'Hôtel Fouquet's Barrière affiche sa politique de « luxe respectable, 2009.

M. C. Suchman, Managing Legitimacy: Strategic and Institutional Approaches, Academy of Management Review, vol.203, pp.571-610, 1995.