H. H. Friedman, S. Termini, and R. Et-washington, The Effectiveness of Advertisements Utilizing Four Types of Endorsers, Journal of Advertising, vol.5, issue.3, p.22, 1976.
DOI : 10.1080/00913367.1976.10672647

A. Howard, More Than Just a Passing Fancy, advertising age, vol.50, issue.32, p.2, 1979.

J. G. Kaikati, Celebrity Advertising, International Journal of Advertising, vol.1, issue.2, pp.93-105, 1987.
DOI : 10.1007/BF02739321

J. Lehu, «Origines et modes d'utilisation des célébrités par la publicité», Thèse de Doctorat en Sciences de Gestion, 1993.

G. Mccracken, Who is the Celebrity Endorser? Cultural Foundations of the Endorsement Process, Journal of Consumer Research, vol.16, issue.3, 0310.
DOI : 10.1086/209217

J. Mcdonough, Bringing brands to life, Advertising Age, Midwest region . edition, Chicago, vol.66, p.3, 1995.

A. R. Miciak and W. L. Et-shanklin, Choosing Celebrity Endorsers, Marketing Management, vol.3, issue.3, pp.50-59, 1994.

J. Motavalli, Advertising blunder of the rich hand famous, Adweek, pp.18-19, 1988.

S. P. Sherman, When You Wish upon a Star, Fortune, vol.112, issue.4, p.66, 1985.

T. E. Shimp, Advertising, promotion and supplemental aspects of integrated marketing communication, 1997.

P. S. Speck, D. W. Schumann, and C. Et-thompson, Celebrity Endorsements - Scripts, Schema and Roles: Theoretical Framework and Preliminary Tests, Advances in Consumer Research, pp.69-76, 1988.

J. R. Thompson, Celebrities Strike it big as endorsers, Industrial Marketing, p.85, 1978.