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Valeurs et pratiques associées au gratuit : émergence d'une nouvelle culture de consommation ?

Abstract : The paper is questioning the practices and values associated with “permanent” free goods and services instead of “occasional” ones through the free newspapers phenomenon. A qualitative study based on both observation and interviews put into relief the fact that free goods are valued according to three levels of analysis: individual, collective or societal. The results also tend to show the way people are constructing specific consumption practices peculiar to free newspapers.
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https://hal-upec-upem.archives-ouvertes.fr/hal-01123701
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Submitted on : Wednesday, March 2, 2016 - 5:11:29 PM
Last modification on : Tuesday, July 7, 2020 - 11:26:02 AM
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Alix Poels, Sandrine Hollet-Haudebert. Valeurs et pratiques associées au gratuit : émergence d'une nouvelle culture de consommation ?. 28ème congrès de l'Association Française du Marketing, May 2012, Brest, France. ⟨hal-01123701⟩

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