Spectacle vivant : réputation d'un artiste pour la génération Y
Résumé
Reputation is a buzz-word, over-used by marketers, managers and researchers. Unfortunately, its definition is seldom, and doesn’t meet any consensus in the academic world. This article tries to provide a state of the art of reputation in the specific field of performing arts for a precise target: the digital natives. Thanks to a qualitative exploratory method, the concept of reputation is detailed with regards to its antecedents, dimensions and consequences. Finally, a conclusion proposes a new definition of reputation for Y generation.
Origine : Fichiers produits par l'(les) auteur(s)
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