Spectacle vivant : réputation d'un artiste pour la génération Y

Abstract : Reputation is a buzz-word, over-used by marketers, managers and researchers. Unfortunately, its definition is seldom, and doesn’t meet any consensus in the academic world. This article tries to provide a state of the art of reputation in the specific field of performing arts for a precise target: the digital natives. Thanks to a qualitative exploratory method, the concept of reputation is detailed with regards to its antecedents, dimensions and consequences. Finally, a conclusion proposes a new definition of reputation for Y generation.
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Submitted on : Thursday, March 5, 2015 - 11:09:14 AM
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Florence Euzéby, Jeanne Lallement, Carole Martinez. Spectacle vivant : réputation d'un artiste pour la génération Y. Proceeding of the 12th International Conference on Arts and Cultural Management, 26-29 july, Bogotà, Colombie, Jul 2013, Bogotà, Colombie. ⟨hal-01123538⟩

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